Routiq vs DataFlows SMS.
What DataFlows SMS says it does: Automates patient SMS reminders, recalls, follow-ups and campaigns from Cliniko. Routiq pairs Robyn, who answers every channel and re-engages lapsed patients, with Abby, who checks the wording against published AHPRA advertising guidance first. Here is the honest comparison.
| Routiq | DataFlows SMS | |
|---|---|---|
| Built for | Australia | Australia |
| Practice systems | Cliniko, Nookal, PracSuite | Cliniko |
| Channels | Phone, SMS, WhatsApp, Web chat | SMS |
| Patient re-engagement | Yes. Robyn works the rebooking report and writes follow-ups | Partially, see below |
| AHPRA-aware checking | Yes. Abby checks messaging against published AHPRA advertising guidance | No public equivalent |
| Pricing | AUD $199 per location per month, or $159 billed annually. No setup fees. 7-day free trial. | Public pricing on their site (last checked August 2026). |
What DataFlows SMS does well
- ✓ Focused, affordable SMS automation for Cliniko
- ✓ AU-based
Choose DataFlows SMS if
- You want simple SMS recalls at low cost and the phone is already covered.
Choose Routiq if
- The phone is not covered. Routiq answers it.
- You want follow-ups written for each patient, not one campaign blast.
- You want AHPRA-aware checking on outbound wording.
The verdict
DataFlows is honest, focused SMS plumbing for Cliniko, and good at it.
Routiq plays a different game: a re-engagement team rather than an SMS pipe. Personal follow-ups from the rebooking report, reception on every channel, Abby checking the words.
This comparison uses public information: DataFlows SMS's own website and the Cliniko Connected Apps directory, last checked 8 August 2026. Spotted something out of date? Email daniel.welsh@routiq.ai and we will fix it. Their site: dataflows.com.au
See Robyn work your rebooking report.
7-day free trial. No setup fees. Live in a day on Cliniko, Nookal or PracSuite.
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