Abby
powered by Routiq
AHPRA-aware Instagram checker for cosmetic clinics
Check your clinic's Instagram grid.
Paste your public Instagram handle. Abby reviews recent posts for common AHPRA and TGA advertising-risk patterns.Paste your public Instagram handle. Abby scans recent captions and post images for common AHPRA and TGA advertising-risk patterns, then shows what to review first.
Instagram handle or profile URL
Public accounts only. Abby checks your last 9 posts — captions and images — in about 2 minutes.
Public profiles only · Abby never posts or changes anything · Check a draft before posting
See it in action
Original
“Get wrinkle relaxers this Friday and look 10 years younger. DM to book.”
Review before posting — 2 phrases
- “wrinkle relaxers” — may create prescription medicine advertising risk depending on context.
- “look 10 years younger” — may imply an unrealistic or guaranteed outcome.
Calmer version
Book a cosmetic consultation this Friday to discuss treatment options suited to your goals.
Before the next post
Ask Abby before it goes live
Use the grid scan for a quick audit. Use the draft checker when your team is about to publish a caption, offer, testimonial, or before-and-after post.
Drop a screenshot or paste your caption here…Paste a caption or add a screenshot…
Works with Instagram drafts, Canva exports, offers, testimonials and before-and-after posts.Works with Instagram drafts, Canva exports and before-and-after posts.
Type, paste, drag in a screenshot, or use the camera button.Type, paste, or tap the camera button to add a screenshot.
First check is free · general information, not legal advice
What Abby checks
Built for the posts clinics actually publish
Social media moves fast. Clinic advertising rules don't. Abby helps your team review live posts and new drafts without slowing everything down.
Treatment references
Wording that may raise AHPRA/TGA advertising concerns — including prescription injectables.
Before-and-after posts
Caption framing, outcome language, and whether context and a results-vary note are there.
Testimonials & reviews
Patient comments and review screenshots that may be risky when used to advertise.
Offers & promos
Discounts, urgency, giveaways, and treatment-led promotions.
Outcome claims
Strong claims, guaranteed results, or unrealistic expectations.
Safer rewrites
Calmer, consultation-led wording that keeps the point of the post.
The workflow
Start with the grid, then fix the next post
Paste your @handle
Scan the grid
Review the riskiest posts
Check new drafts
AHPRA-aware. Plain English. Not legal advice.
Abby is built around published AHPRA and TGA advertising guidance. It helps identify common risk patterns in clinic marketing drafts, but it does not provide legal advice or certify that advertising is compliant.
Pricing
Start with your Instagram grid
Free to try. Upgrade when Abby becomes part of your posting workflow.
Free
3 checks
No card required
- Public Instagram grid scan
- Caption & screenshot checks
- Plain-English flags
Clinic
A$149/mo
- 50 grid or draft checks / month
- Captions, offers, testimonials, before-and-afters
- Saved post log
- Copy-ready rewrites
Clinic Pro
A$299/mo
- High-volume grid scans
- Team users & approval log
- Export & share results
- Clinic tone preferences
Agency
From A$799/mo
- Multiple client workspaces
- Client approval links
- Multi-brand grid scans
- Priority support
Questions
Is Abby legal advice?
No. Abby gives general information and draft-risk flags based on published AHPRA and TGA advertising guidance. It doesn't provide legal advice or replace a lawyer, insurer, or regulator.
Does Abby guarantee my post is compliant?
No. Abby doesn't certify or guarantee compliance. It helps you spot common advertising-risk patterns before your team publishes.
Is Abby approved by AHPRA or TGA?
No. Abby is not endorsed, approved, or certified by AHPRA or the TGA. “AHPRA-aware” means it's designed around published guidance and common risk patterns.
Can Abby check before-and-after posts?
Yes. Paste the caption and add the image, and Abby reviews both for common risk patterns, including outcome language and context.
Can Abby check my whole Instagram?
Yes — paste a public clinic handle and Abby reviews your recent public posts. The paste-a-draft check is best for anything before it goes live.
Can my team or agency use Abby?
Yes. Abby is built for clinic owners, injectors, practice managers, and agencies managing multiple clinic accounts.
Abby's teammate
Post safer. Book faster.
Abby helps you post with more confidence. Her teammate Robyn — Routiq's AI receptionist — turns the resulting DMs, calls, and enquiries into booked appointments, and wins back the patients you already have. Because Abby's rules are built into Robyn, every message she sends is written with the same AHPRA/TGA-aware guardrails.
Start with the grid. Keep Abby for every post.
Built for Australian clinic marketing · Powered by Routiq
Guides
The advertising rules, in plain English
Free explainers of the AHPRA and TGA rules Abby checks against — written for clinic owners, not lawyers.