What Timely SMS costs in Australia.
Timely's SMS allowance, its rate for extra texts, campaign pricing and which plan includes rebooking reminders, from Timely's own pages, checked 16 October 2026.
The short version: each Timely plan includes 100 to 350 SMS a month per staff member, then 20c an SMS. Campaign texts aren't covered by the allowance. Timely lists them at 12c on its campaigns page and 20c on its Australian pricing table. Rebooking reminders come with the Innovate plan only.
Timely's texts are cheap one at a time, which makes them easy to stop counting. This guide puts the Australian numbers in one place so you can work out what your clinic actually spends. All prices are ex GST and come from Timely's own pages, checked on 16 October 2026. Check your own billing page too, because prices change.
The plans
| Plan | Per staff a month | SMS included per staff | Rebooking reminders | SMS campaigns |
|---|---|---|---|---|
| Build | A$42 | 100 | No | No |
| Elevate | A$65 | 200 | No | Yes |
| Innovate | A$79 | 350 | Yes | Yes |
The allowance is per bookable staff member, so a clinic with three staff on Elevate gets 600 SMS a month. It renews on your billing date.
What the allowance covers
- Covered: your core messaging, such as booking confirmations and appointment reminders, and rebooking reminders on Innovate.
- Over the allowance: 20c an SMS on every plan. Timely tells you before you go over.
- Not covered: SMS campaigns. Every campaign text is charged separately.
Campaign texts: 12c or 20c
Timely's SMS campaigns page lists an Australian SMS at A$0.12. Its Australian pricing table lists targeted SMS campaigns at 20c an SMS. If you send campaigns, look at a recent invoice to see which rate you're paying.
What counts as one SMS
A standard SMS is 160 characters. A longer text is billed as two or three SMS, and an emoji or some special characters can cut the limit to 70 characters an SMS. A 300-character campaign to 500 clients is 1,000 SMS, not 500.
A worked example
A clinic with three staff on Elevate:
| Item | Count | Cost |
|---|---|---|
| Plan: 3 staff × A$65 | A$195 | |
| Confirmations and reminders | 900 SMS, 600 included | 300 × 20c = A$60 |
| One campaign to 500 clients, 2 SMS each | 1,000 SMS | A$120 at 12c, or A$200 at 20c |
| Month | A$375 to A$455 |
Swap in your own staff count and send volumes. The campaign line moves the most, and it repeats every time you send one.
Sources
- Timely, SMS campaigns (price per SMS, allowance)
- Timely, Pricing and plans (Australia, ex GST)
- Timely, How to set up rebooking reminders
Where Robyn fits
Robyn's texts use Routiq message credits at 10c per SMS segment, on top of the Routiq plan at A$199 per location a month. You choose how many re-engagement texts she sends a day, so the cost is predictable. See pricing, or read how a few texts a day compare with Timely's rebooking reminders.