How do I reactivate lapsed podiatry patients?
Podiatry is the easiest discipline to reactivate systematically because so much care is naturally cyclical: routine treatments every 6 to 8 weeks, orthotics reviews annually, diabetes-related checks on schedule. Reactivation is mostly noticing who fell off their own cycle and saying so plainly: you are due. Pull the overdue list weekly and lead with the cycle, because the cycle is the reason.
Your recalls are already defined
Unlike open-ended disciplines, podiatry visits often carry their own return interval. That makes due-back unambiguous: the patient who has routine care every seven weeks and was last seen eleven weeks ago is not a marketing target, they are overdue. The message writes itself, and it reads as care because it is.
The orthotics and review layer
Annual reviews and orthotics checks lapse hardest because the interval is long enough to forget. These deserve their own recall lane with a longer lookback, and they are high-value visits worth the systematic follow-up.
Automate the noticing
The hard part was never writing one message; it was noticing all fifty due-backs every week, forever. Robyn reads the report, writes each message with the patient's cycle as the reason, and books the reply. The wording passes through Abby's AHPRA-aware check first.
Quick answers
What lapse window should podiatry clinics use?
Tie it to the care cycle rather than a flat number: flag anyone 1.5x past their usual interval. For a six-week cycle, that is nine weeks.
Written by Daniel Welsh, founder of Routiq. General information, not legal or clinical advice. Updated 8 August 2026.
Robyn does this for you.
Reception on every channel, the rebooking report worked automatically, and Abby checking the wording against published AHPRA advertising guidance. $199 per location per month, 7-day free trial, live in a day.
Keep reading: How do I reactivate lapsed physio patients? · What is patient reactivation? · How do I fill empty appointment slots at my clinic?