Australian cosmetics clinics are sitting on millions in dormant revenue.
We analysed patient databases across multiple cosmetics practices. The pattern is universal: 85-95% of patients lapse, and almost none are being contacted. Here's the opportunity — and the science that captures it.
routiq.ai
The Australian cosmetics market is booming.
Sources: ISAPS, IBISWorld, ASPS, CPCA — routiq.ai/statistics
But clinics are haemorrhaging patients.
Anti-wrinkle injections need refreshing every 90 days. Fillers every 9-18 months. Skin treatments every 28-42 days. These are inherently recurring — yet almost no cosmetics practice has a system to ensure patients return on schedule.
routiq.ai/statistics — Patient Retention
We analysed patient databases across multiple Australian cosmetics practices.
Different sizes. Different locations. Different specialties. The same pattern emerged in every single one.
Across every practice we analysed, the vast majority of patients hadn't visited in over 90 days. Most hadn't been seen in over a year. The typical breakdown:
Typical distribution across analysed practices
The retention gap in cosmetics
No system.
Most cosmetics clinics rely on patients remembering to rebook — or ad-hoc manual reminders at best. No automated, treatment-aware, behaviorally-optimised recall system exists in the industry. The patients are reachable. The intent is there. The system isn't.
Four segments hiding in every cosmetics database.
Analysis: Feb 2026 — routiq.ai
What does this mean in dollars?
Across the practices we analysed, we modelled conservative reengagement scenarios. The numbers are staggering — and this is at just 5-10% reactivation rates.
| Practice | Lapsed Pool | Recoverable Revenue |
|---|---|---|
| Practice A | ~7,200 | $540K — $810K |
| Practice B | ~10,800 | $960K — $1.4M |
| Practice C | ~5,600 | $280K — $420K |
At a conservative 10% reengagement rate, these practices have a combined recoverable opportunity exceeding $2M in annual revenue — from patients already in their databases.
These aren't aspirational numbers. They're industry benchmarks.
Sources: JMIR, BMC Health, Deloitte Access Economics — routiq.ai/statistics
“The opportunity is clear. But how do you actually get them back?”
Sending messages is easy. Getting lapsed patients to act is the hard part. The answer isn't better copywriting. It's behavioral science — applied systematically, at scale.
82 behavioral principles. 20 seminal works. One reengagement engine.
Routiq's messaging engine is built on proven cognitive mechanisms from Nobel Prize-winning research in behavioral economics, psychology, and habit formation.
These aren't marketing tips. They're systematic psychological frameworks applied automatically to the right patient at the right moment.
From: Kahneman, Thaler, Cialdini, Eyal, Clear, Heath, Fogg, Shotton, Sutherland, Gilbert, Duke, and more.
Loss Aversion: People feel losses 2x more intensely than gains.
The same patient. The same treatment. Completely different response rates.
The first asks for action. The second activates the fear of losing something they already have. Loss-framed messages outperform gain-framed messages by 2-3x in healthcare settings. — Kahneman, Thinking, Fast and Slow
Anchoring + Identity: Reference their history. Appeal to self-image.
Surgery Consultations
Pratfall Effect + Social Proof
Validates hesitation. Normalises the timeline. Shrinks the next step to 15 minutes.
No-Show Recovery
Make It Easy + Zero Guilt
Zero guilt. Assumes intent. Specific options, not open-ended. One reply to rebook.
Every campaign follows a 3-touch behavioral sequence.
Loss Aversion
“Your results are starting to fade...”
Activate pain of losing progress
Default Effect
“We've found a time for you — reply YES to confirm”
Remove friction, make YES easy
Social Proof + Scarcity
“93% of patients maintain results with regular visits. Limited spots this week.”
Peer validation + urgency
Three messages. Three psychological mechanisms. Automated. Personalised. No “we miss you” fluff.
Three layers no one else has.
Clinical Intelligence
61 cosmetics-specific treatment protocols. Knows Botox = 90 days, lip filler = 270 days, cheek filler = 540 days. Tracks every patient against their specific treatment cycle.
Behavioral Science
82 proven principles from Nobel Prize-winning research. Loss aversion, default effects, social proof, reciprocity — applied automatically per segment at the right moment.
Automation at Scale
Monitors every patient, every treatment type, every location — simultaneously. White-label messaging. AI-powered replies. Works 24/7. Zero staff hours.
Why not a marketing agency, your PMS, or a generic CRM?
| Capability | Agency / CRM / PMS | Routiq |
|---|---|---|
| Knows what treatment a patient had and when they're overdue | No — gets a CSV export | Yes — live PMS integration |
| Triggers at the exact clinical overdue moment | No — monthly batch campaigns | Yes — 61 protocol-based triggers |
| Applies behavioral science systematically | Depends on the copywriter | Yes — every message, every segment |
| Sends from the clinic's own number | Usually no | Yes — white-label |
| Handles patient replies with clinical context | Hours later, no context | Instant, AI-powered |
| Scales across multiple locations automatically | Expensive / manual | Yes — location-aware |
| Works nights, weekends, holidays | No | Always on |
This isn't a campaign. It's a compounding system.
Every reactivated Botox patient returns every 90 days. Automatically monitored. Automatically reminded. Automatically retained.
Campaigns have a start and end date. Routiq runs forever.
Example: mid-size injectable clinic
Cumulative recovered revenue — reactivated patients continue cycling
What does this look like for your practice?
| Your patient database | Estimated lapsed (~90%) | Conservative (5%) | Moderate (10%) |
|---|---|---|---|
| 2,000 patients | 1,800 | $135K | $270K |
| 5,000 patients | 4,500 | $337K | $675K |
| 10,000 patients | 9,000 | $675K | $1.35M |
| 20,000 patients | 18,000 | $1.35M | $2.7M |
Based on blended average treatment value of $450 and observed ~90% lapse rate across analysed practices. Conservative scenario uses 5% reengagement; industry benchmarks show 15-25% is achievable.
With Routiq vs. without.
Without Routiq
- Thousands of lapsed patients sitting idle
- Zero proactive outreach
- Revenue plateauing despite growing market
- Growth dependent on expensive acquisition
- No system for retention
- 80% of marketing budget on new patients
With Routiq
- Every patient actively monitored & reengaged
- Behavioral science campaigns running daily
- 30-40% revenue uplift from existing database
- Growth from patients you've already acquired
- 61 treatment protocols, fully automated
- Fraction of the cost, 10x the ROI
You already did the hard part — building a patient base, earning their trust, delivering great results.
Those patients didn't leave because they were unhappy. They left because life got busy and nobody reminded them.
Their results are fading. They know it. They just need the right nudge.
How much of your dormant revenue do you want to leave on the table?
routiq.
Clinical Intelligence Meets Behavioral Science
routiq.ai
Sources
AHPRA Annual Report 2024 · AIHW · IBISWorld
ISAPS · Medicare Benefits Schedule · CPCA · ASPS
Deloitte Access Economics · JMIR · BMC Health Services Research
routiq.ai/statistics
Data from multiple Australian cosmetics practices. All identifying details anonymised. Analysis: February 2026.