Market Size & Growth
Valuation, growth projections, and spending data for Australia's cosmetic surgery, medical aesthetics, and med spa markets.
US$1.78B
Cosmetic Surgery & Procedures Market Value
Includes surgical and non-surgical cosmetic procedures. Projected to reach US$3.94B by 2033.
US$396.4M
Medical Aesthetics Market Value
Expected to reach US$784.8M by 2034 at 7.89% CAGR
US$238.8M
Aesthetic Devices Market Value
Expected to reach US$393.9M by 2030 at 9.94% CAGR
$1.7B
Plastic Surgeons Industry Revenue (AUD)
Revenue grew at 2.4% annualised over five years to 2025
$1B+
Annual Spend on Non-Surgical Cosmetic Procedures (AUD)
Spending on minimally invasive and non-invasive cosmetic procedures alone exceeds $1B annually
40%
Higher Per-Capita Cosmetic Spend Than the US
Australia outspends the United States on cosmetic procedures per capita
16.5%
Med Spa Market CAGR (2024-2030)
Australia med spa market projected to reach US$2.08B by 2030
Treatment Trends
Injectable volumes, procedure popularity, and the non-surgical vs surgical split in Australia's cosmetic market.
177,502
Aesthetic Procedures by Plastic Surgeons
Total surgical and non-surgical procedures performed by board-certified plastic surgeons in Australia
26,775
Botulinum Toxin Procedures (Plastic Surgeons Only)
Leading non-surgical procedure. Total market including nurses and GPs is substantially larger.
14,123
Breast Augmentation Procedures
Most popular surgical procedure in Australia in 2024
~47%
Non-Surgical Share of Cosmetic Spending
Almost half of all cosmetic spending goes to injectables and non-surgical treatments
25%+
Dermal Filler Spending Growth (YoY)
Spending on dermal filler injections surged by at least 25% year-on-year
14%+
Anti-Wrinkle Injection Market Growth (YoY)
Anti-wrinkle injection market up at least 14% year-on-year
36.4%
Botulinum Toxin Share of Injectable Market
Botulinum toxin type A dominated the facial injectable market by product segment
85.1%
Aesthetics Share of Facial Injectable Market
Aesthetic applications dominate over therapeutic uses of facial injectables
Consumer Demographics
Age distribution, gender trends, and consumer attitudes in Australia's cosmetic and aesthetics market.
70%
Awareness of Non-Surgical Procedures
Survey of 1,020 Australians. 70% aware of non-surgical procedures like fillers, injectables, laser, and Botox.
45%
Would Consider a Non-Surgical Procedure
Of the 70% aware of non-surgical procedures, almost half would consider having one
27% vs 24%
Men vs Women Who Had Non-Surgical Procedures (Past 18 Months)
More men (27%) had a non-surgical cosmetic procedure in the past 18 months than women (24%)
22%
Millennials (23-42) Who Have Had Cosmetic Surgery
More than one in five Australians aged 23-42 have undergone cosmetic surgery
38%
Adults Considering Cosmetic Surgery (Next 10 Years)
Nearly 7 million Australian adults considering cosmetic surgery in the next decade
35-50
Peak Age Group for Cosmetic Procedures
The 35-50 age group accounts for the largest share of cosmetic surgery procedures in Australia
Practice & Workforce
Clinic numbers, practitioner data, industry revenue, and regulatory context for Australia's cosmetic and aesthetics sector.
513
Plastic Surgeon Practices in Australia
Number of businesses grew at 2.6% annualised from 2020 to 2025. Highly fragmented market with no operator above 5% share.
525
Board-Certified Plastic Surgeons
Certified plastic surgeons performing aesthetic procedures. Does not include cosmetic physicians, GPs, or nurses.
360
AHPRA Cosmetic Procedure Notifications (Sept 2022 - Mar 2025)
Notifications relating to non-surgical cosmetic procedures. Many involved nurses, dentists, and other regulated practitioners.
1.2M
Australians Who Had Cosmetic Surgery in Past 12 Months
14% of the adult population reported having some form of cosmetic surgery in the past year
$350M+
Annual Botulinum Toxin Wrinkle Reduction Revenue (AUD)
Annual spend on wrinkle reduction procedures using botulinum toxin across all provider types
Sources
Verified directly from source| Awaiting verification