An AI receptionist for clinics that run on Timely
By Daniel Welsh, Founder, Routiq · Last updated 10 July 2026
Straight answer first: Timely doesn't support the depth of calendar integration that lets an AI receptionist book appointments fully hands-free the way it can on Cliniko. Any vendor promising a fully automated Timely receptionist deserves scepticism. What works today — and works well — is text-first reception.
Text-first means Robyn answers your enquiries on SMS and WhatsApp, holds the conversation, chases your recall list, and hands confirmed booking requests to your team to enter in Timely — then confirms back to the patient. The enquiry gets answered in seconds instead of sitting unread while everyone's in a treatment room.
Why this matters most in aesthetics and beauty
Timely clinics skew toward cosmetic, skin and beauty — exactly the market where new enquiries are hardest-won and answered-fast wins the booking. When every competitor is fighting for the same client, the clinic that responds in thirty seconds beats the one that calls back at 6pm. That's a texting problem more than a phone problem, which is why text-first isn't a consolation prize here.
What Robyn does for a Timely clinic
She answers SMS, WhatsApp and web enquiries instantly, around the clock; handles the routine questions (prices, parking, what to expect); collects what your team needs to make the booking; chases due and lapsed clients from your recall list; and confirms appointments once your team enters them in Timely. Every conversation lands in one inbox with full history.
What she doesn't do on Timely — yet — is write bookings directly into your calendar. We'd rather tell you that on this page than have you discover it in week two.
The compliance layer cosmetic clinics can't skip
If you offer injectables, your outbound messages carry extra rules: prescription-only medicines can't be advertised to the public — including, since the TGA's 2024 position, generic workarounds like 'anti-wrinkle injections' — and AHPRA's September 2025 cosmetic guidelines ban influencer testimonials and tighten before-and-after content. Recall messages that promote bookings are advertising too. Robyn's wording is built inside those rules, and you can check any draft yourself with Abby — free. Full guide: the rules for cosmetic injectors.
If you're weighing a PMS move
Some clinics eventually migrate to Cliniko for the deeper automation; many never need to. Text-first covers the enquiry-response gap and the recall gap — which is most of the leaked revenue — without touching your PMS setup. If you're curious what full integration adds, see the Cliniko version.
See Robyn on your clinic
Answer every call, book every consult, and win back lapsed patients — with messaging written inside the rules.
Book a 15-min demo →Common questions
Can any AI receptionist book directly into Timely?
Not with the reliability you'd want at a real clinic — Timely's integration options don't currently support it at the depth Cliniko does. Text-first, with your team making the calendar entry, is the honest architecture today.
Does Robyn answer phone calls for Timely clinics?
Robyn's Timely offering is text-first — SMS, WhatsApp and web chat. Voice reception is strongest where deep calendar integration lets her complete the booking on the call, which Timely doesn't yet allow.
Is answering an enquiry 'advertising' under AHPRA rules?
Replying to a question someone asked you is fine. The advertising rules bite on promotional content — recall campaigns, offers, before-and-afters. That's where wording matters, and where a built-in rules engine earns its keep.
What does it cost?
$199 per location per month ($159/mo annually) plus 10c per message segment. Recall campaigns, the unified inbox and compliant message wording are included.
We're a solo owner-injector clinic — is this overkill?
Solo clinics are where it lands hardest: you're in treatments all day, and enquiries and recalls are exactly what slips. Robyn answers while you treat; you enter the bookings between clients.
General information, not legal advice
This page explains published AHPRA and TGA advertising guidance in plain English to help you review your own marketing. It is not legal advice, does not certify compliance, and is not endorsed by AHPRA or the TGA. Confirm anything material with your own lawyer or regulatory advisor.
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