TGA cosmetic injectables advertising rules, in plain English
By Daniel Welsh, Founder, Routiq · Last updated 10 July 2026
In Australia you cannot advertise prescription-only (Schedule 4) cosmetic injectables to the public — that includes naming products like Botox, Dysport or specific dermal fillers.
Since the TGA's updated guidance, even generic substitute terms such as 'anti-wrinkle injections' or 'dermal filler' can be a problem where they promote the medicine. The safe approach is to advertise the consultation, not the product.
Why injectables are different
Botulinum toxin and many dermal fillers are prescription-only medicines. The Therapeutic Goods Act prohibits advertising prescription medicines to the public, so the TGA rules stack on top of AHPRA's — and they apply to your captions, ads, offers and price lists.
The TGA has issued infringement notices to clinics for naming these products publicly, so this is not theoretical.
What you can say instead
Talk about the concern and the consultation, not the drug. For example: 'We offer consultations to discuss options for reducing the appearance of wrinkles.' Avoid product names, per-unit pricing, package deals and 'free unit' offers attached to the treatment.
Risky vs calmer
Risky
“Baby botox special — $9/unit this month. Book now!”
Calmer
“Book a consultation to talk through anti-ageing treatment options and what might suit you.”
Check your next post with Abby
Paste a caption or draft and Abby flags common advertising-risk patterns and suggests calmer wording. First check is free.
Ask Abby →Common questions
Can I say 'anti-wrinkle injections' instead of Botox?
It's safer than a brand name, but under updated TGA guidance generic substitutes can still be an issue where they promote the medicine. Consultation-framing is the lower-risk approach — Abby will suggest calmer wording.
Can I advertise a price for injectables?
Pricing and offers attached to a prescription-only medicine are high-risk. Abby flags price and inducement language attached to injectable treatments.
General information, not legal advice
This page explains published AHPRA and TGA advertising guidance in plain English to help you review your own marketing. It is not legal advice, does not certify compliance, and is not endorsed by AHPRA or the TGA. Confirm anything material with your own lawyer or regulatory advisor.
Sources
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