An AHPRA compliance checker for your clinic's marketing
By Daniel Welsh, Founder, Routiq · Last updated 10 July 2026
Abby is an AHPRA-aware pre-post checker: paste a caption, offer, testimonial or before-and-after draft and it flags common advertising-risk patterns and suggests calmer wording before your team publishes.
It is built around published AHPRA and TGA advertising guidance. It is not legal advice and it does not certify compliance — think of it as a fast second set of eyes, not a law firm.
Why clinic advertising is so easy to get wrong
In Australia, advertising a regulated health service is governed by section 133 of the National Law. It bans testimonials, false or misleading claims, anything that creates an unreasonable expectation of benefit, and inducements offered without clear terms. On top of that, the TGA restricts how prescription-only cosmetic medicines can be referenced at all.
Most clinics don't break these rules on purpose — they just don't realise a normal-sounding caption (a review screenshot, a 'natural results' promise, a Friday-only offer) sits inside a regulated category. That's the gap Abby is built to close.
What Abby checks before you post
Treatment references that may promote a prescription medicine, patient testimonials and review screenshots, before-and-after framing, offers and inducements, and strong outcome or 'guaranteed result' claims. For anything it flags, Abby explains the concern in plain English and offers a calmer, consultation-led rewrite you can copy.
Risky vs calmer
Risky
“Get anti-wrinkle injections this Friday and look 10 years younger — 20% off this week only.”
Calmer
“Book a cosmetic consultation this Friday to discuss treatment options suited to your goals.”
Check your next post with Abby
Paste a caption or draft and Abby flags common advertising-risk patterns and suggests calmer wording. First check is free.
Ask Abby →Common questions
Is Abby a substitute for legal advice?
No. Abby provides general information based on published AHPRA and TGA guidance and does not replace a lawyer, insurer, or regulator.
Does Abby guarantee my post is compliant?
No. Abby helps you spot common advertising-risk patterns before you publish. It does not certify or guarantee compliance.
General information, not legal advice
This page explains published AHPRA and TGA advertising guidance in plain English to help you review your own marketing. It is not legal advice, does not certify compliance, and is not endorsed by AHPRA or the TGA. Confirm anything material with your own lawyer or regulatory advisor.
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