Clinic social media compliance, made simple
By Daniel Welsh, Founder, Routiq · Last updated 10 July 2026
If your clinic promotes a regulated health service on social media, AHPRA's advertising rules apply — and where prescription medicines are involved, so do the TGA's. This covers captions, reels, stories, ads, offers and reshared patient content.
You don't need a legal memo for every post. You need a simple review step, which is what Abby gives your team.
The five things that trip clinics up
Testimonials and review screenshots; naming or pricing prescription injectables; before-and-after images without consent and context; outcome or 'guaranteed result' claims; and urgency or discount offers attached to a treatment. Most risky posts contain one of these five.
A review step your team will actually use
Give whoever posts — the owner, a social media manager, or an agency — one habit: run the draft through Abby first. It flags the risky wording, explains why, and hands back a calmer version to copy. No training, no legal jargon.
Check your next post with Abby
Paste a caption or draft and Abby flags common advertising-risk patterns and suggests calmer wording. First check is free.
Ask Abby →Common questions
Does this apply to allied health, not just cosmetic?
Yes. AHPRA's advertising rules apply to any regulated health service — physio, chiro, podiatry, psychology and more. The testimonial and outcome-claim rules are especially relevant.
Who is responsible if a post breaks the rules?
The advertiser — the clinic and the practitioner — is responsible, even if an agency or staff member wrote the post. That's why a review step matters.
General information, not legal advice
This page explains published AHPRA and TGA advertising guidance in plain English to help you review your own marketing. It is not legal advice, does not certify compliance, and is not endorsed by AHPRA or the TGA. Confirm anything material with your own lawyer or regulatory advisor.
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