AHPRA advertising rules for chiropractors, in plain English

The profession's advertising history — wellness claims, paediatric claims, 'subluxation' framing — has produced repeated board crackdowns and real prosecutions, so both AHPRA and the Chiropractic Board watch this space closely, and competitor complaints are common. Assume anything you publish will eventually be read by a regulator.

Advertising that chiropractic care can treat or prevent conditions like colic, asthma, immune dysfunction or cancer is false-and-misleading territory unless supported by acceptable evidence — and these exact claims have been prosecuted. Keep advertised claims to what the evidence base carries (musculoskeletal complaints), and keep broader health philosophy out of your ads.

Free spinal screenings sit at the intersection of two rules: inducements (which need clear terms and conditions) and encouraging unnecessary use of services. Screening offers designed to convert everyone into a care plan are exactly what the 'indiscriminate use' rule targets. If you run an offer, state the T&Cs plainly and let the clinical need lead. More: discounts and free offers.

Patient stories about how adjustment changed their life are testimonials about clinical care — prohibited in your advertising, including reshared patient posts and review screenshots. Experience-based feedback (booking, friendliness) is the lane. See testimonials and Google reviews.